Dintshang Privacy Policy
Last Updated: November 15, 2025
1. Introduction
Welcome to Dintshang, a platform owned and operated by Bonafela AI (Pty) Ltd ("Bonafela AI," "we," "us," "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, process, and safeguard your information when you use our Dintshang website, services, and applications (the "Platform").
This policy is drafted in accordance with the Protection of Personal Information Act (POPIA), 4 of 2013 of the Republic of South Africa. By using our Platform, you consent to the data practices described in this policy.
2. What Information We Collect
We collect Personal Information in the following ways to provide and improve our services:
2.1. Information You Provide to Us Directly
- Account and Profile Information: When you create an account, we collect your name, email address, username, and password. You may also provide additional profile information such as a profile picture, biography, skills, and location.
- Content You Upload: We collect the content you post to the Platform, including photos, videos, audio files, and descriptions.
- Financial Information: To facilitate payments (such as payouts for Creator Pro or Specialist Pro services), we collect necessary banking information. Sensitive payment data is processed securely by our third-party payment processors and is not stored directly on our servers.
- Communications: We collect information when you communicate with us or with other users through the Platform, including B2B Scouting inquiries and Project Briefs.
2.2. Information We Collect Automatically
- Usage Data: We automatically collect information about your interactions with the Platform, such as your IP address, browser type, device information, and pages viewed.
- Commercial Velocity Metrics: For Creators and Specialists, we track transaction data (sales, tickets sold) to calculate your Commercial Scorecard, which helps Merchants discover high-performing talent.
3. How We Use Your Information
We use your Personal Information for legitimate business purposes, based on your consent and our legal obligations. These purposes include to provide and manage the Platform, facilitate transactions, promote Creators and Specialists, communicate with you, improve our services, ensure safety and security, and comply with legal obligations.
4. How We Share Your Information
We do not sell your Personal Information. We may share your information in the following limited circumstances:
- Publicly: Your public profile (Channel) is visible to all users to facilitate discovery.
- With Other Users: When you enter into a Digital Contract or Project, your necessary details are shared with the counterparty (e.g., Merchant or Organizer).
- Service Providers: Trusted third-party vendors (e.g., Payment Gateways, Hosting) who help us operate the Platform.
- Legal Requirements: If required by law or to protect our rights.
5. Data Retention
We retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law (e.g., financial record-keeping laws in South Africa).
6. Security of Your Data
The security of your data is important to us. We implement appropriate technical and organizational measures to protect your Personal Information from unauthorized access, use, or disclosure.
7. Your Rights Under POPIA
As a resident of South Africa, you have the right to be notified about, access, correct, or request the deletion of your personal information. You also have the right to object to the processing of your information and to lodge a complaint with the Information Regulator of South Africa.
8. Contact Us and the Information Regulator
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact the Information Officer appointed by Bonafela AI (Pty) Ltd:
- Information Officer: The Bonafela AI Information Officer
- Email: privacy@dintshang.co.za
Should you believe that we have not processed your Personal Information lawfully, you have the right to lodge a complaint with the Information Regulator of South Africa.